Brand, campaign and content direction across the UK, Europe and the Gulf. Photography when the work calls for it.
Brantu, Cairo · +113% social following (62k to 134k) · +97% website sign-ups
Career, in order
- 2015 – 2019Brand Executive & Senior Graphic DesignerLondon, UK
- 2019 – 2021Creative Director (contract)Cairo, Egypt
- 2021 – 2023Creative DirectorCairo, Egypt
- 2023 – PresentFounder & Creative LeadLondon, UK
- 2026Creative DirectorManama, Bahrain
Selected work
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Case study · 2024–26
Carmine
Three years, six shoots. Editorial, e-commerce, reels and behind the scenes for one streetwear label.
FW25The Editorial RideThe RoomSS26Shoot 07 in production
View case study →
35 projects
- 01
Creative Direction & Campaigns
Concepts, campaigns & content direction -
ElevenQuiet Luxury, Reflective States
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WeaverThreaded Stories
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TRUTHStreetwear Campaign
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PlacardSummer Collection
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PMGPure Muscles Gym
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EnduraActivewear
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MatterElevating Matcha Culture
- 02
Brand Identity & Design
Identity, packaging, digital -
AISHCold World / Warm Crumb
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CairofulAuthentic Egyptian Food / Brand Identity
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LDN LIQBranding
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Vaping OutlawsBranding
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Logo DesignLogofolio
- 03
Fashion & Editorial
Editorials, lookbooks & e-commerce -
BellaDonnaSawsan Badr · SS26
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BellaDonnaSawsan Badr · Winter 25
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Luna de CasanovaEditorial
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Cut A DashEditorial
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AY SquaredEditorial
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The Coded MailFW25
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CTRLDenim & Basics
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Fashion ArchiveQayro, Jayda Hany, Noha Abbassi, Morris & Co.…
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LOKEYA Brand That Doesn’t Say Too Much
- 04
Street Style: London Fashion Week
Portraits from the shows -
London Fashion WeekSinyu, Seyon, Mayar, Amina Maghrebi…
- 05
Commercial & Brands
Brands, products & corporate -
Commercial ArchiveShoeroom, Cartier, Muse, Monochrome…
- 06
Press Kit
Portraits for talent, founders & personal brands -
Ahmed HusseinPortrait Sessions
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Ayman SaberPortrait Session
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Hazem YoussefDesign Sector Session
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YassinPress Kit
- 07
Food & Hospitality
Restaurants, cafés & food brands -
Meat LDNProduct & Lifestyle
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BroccarRestaurant
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TortinaCairo
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City StarsHotel Team Portraits
- 08
Landscape & Architecture
Berlin, Alexandria, the Alps -
Landscape & ArchitectureBerlin 2018 and travels
- 09
Interiors
Residential & hospitality -
Ramzy AlaaSODIC Offices
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InteriorsInteriors photography
Services
One team, led by one eye, from the first idea to the final frame.
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01 / 09Creative direction
Concepts, mood boards, casting, styling and on-set direction.
Seen in: Carmine -
02 / 09Fashion photography
Editorials, campaigns, lookbooks and e-commerce.
Seen in: Eleven -
03 / 09
Video & mobile reels
Campaign films, behind-the-scenes and edits made for social.
Seen in: LOKEY -
04 / 09Brand identity
Names, logos and visual systems for new and growing brands.
Seen in: AISH -
05 / 09Packaging & graphic design
Packaging, print, menus and campaign assets.
Seen in: LDN LIQ -
06 / 09Social media content
Content plans and shoot-ready assets for launches and seasons.
Seen in: Matter -
07 / 09AI art direction
Concepts and imagery made with AI tools, directed like a shoot.
Seen in: AISH -
08 / 09
Web & app design
Websites and app interfaces for brands, including this one.
Seen in: ramibittar.com -
09 / 09Photography workshops
Hands-on portrait and lighting workshops, teaching since 2017.
Seen in: Chasing Light
About

Cairo–London based photographer and creative director with over ten years in media, marketing and advertising.
From architecture to fashion, products and portraiture, I build brand identities and visual content for small and established organisations, and lead the team that makes them.
- Based
- Cairo & London
- Experience
- 10+ years in media, marketing and advertising
- Teaching
- Photography workshops since 2017
- Studied
- BA Mass Communications, Advertising & PR
